Yeah, confused me too. Allow. How pathetic are we that to get people into the cinema we have to let people ruin what’s great about the cinema. Yeah let’s ruin the reasons we all like going to the cinema in the first place, to escape, to immerse yourself into a story, to forget there’s an outside world for two hours. Maybe I’m alone in this but I suspect I’m not if you’re here on this blog. But that’s why I love film, I love just giving in to a story for a few hours and not having any of those annoying distractions to take me away from it. One of the most annoying things when watching a film is someone talking to you, or getting a phone call or having to do stuff. The cinema takes that all away so you can sit and enjoy. It should be a place where we can go and not have to deal with people ruining a film. Why would you intentionally provide these people with power to ruin things for everyone else? Why not say, let’s allow talking and throwing food at each other and drunkenness. Let’s turn the lights on too and turn the sound down, that way the film won’t detract from the really important things going on in the world of social media. Jesus christ, it’s depressing that the world has come to this and even more depressing that people feel the need to facilitate this imbecilic need to know exactly what’s going down on Facebook or Twitter, every second of every day. Get a life, dickheads.
Yes, this is a touchy subject with me because there’s no reason to impose yourself on other people in the cinema and instead of punishing it, and kicking these people out, this sends totally the wrong message.
Anyway, on to the story and some of these quotes are incredibly condescending.
Now, this has all come from Adam Aron, chief exec of the cinema chain AMC. He says “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.” Yes, yes you can, and you should. Dickhead.
“We need to reshape our product in some concrete ways so that millennials go to movie theatres with the same degree of intensity as baby boomers went to movie theatres throughout their lives”
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow”
As a millennial, and one who spends a lot of time ‘surfing the web’ as the kids say, this is incredibly offensive. “Let’s just summarise an entire generation under one banner of self obsessed morons with their noses glued to their phones. Yeah and then we can tell them they can use their phones in our cinema because nobody under the age of 50 could possibly enjoy a film without live-tweeting. If we tell them to turn their phones off they might not come in”. Pretty sure that’s how the board meeting went. Dickheads.
And yes, I accept that there are many dickheads out there who will ruin a film for people, be it on a phone or not but just kick them out! Don’t pander to this madness.
To balance the argument a little I should point out that Aron did go on to express that “Today’s movie-goer doesn’t want somebody sitting next to them texting or having their phone on” Err? yes, obviously! Wait, what’s his point again? He wants phones or not? Jesus man make your mind up!
He went on to suggest that “What may be more likely is we take specific auditoriums and make them more texting-friendly.”
What’s the point? What’s the point of the cinema if you’re not going to sit and immerse yourself in the experience? Why would you pay £10 or whatever and sit there live-fucking-tweeting it.
As ever, let us know what you think below!
Also sorry for the swears.